Jack N' Jill toothpaste is 100% safe for young children – especially because they have a tendency to swallow it, rather than spit it out! Rich in Xylitol. Salicylate Free, Fluoride Free, Sugar Free, Colour Free. SLS Free, No Artificial Preservatives, Gluten Free. Safety Seal, Easy Open Flip Top Cap. BPA Free. Minimal Recyclable Packaging. Designed to be used with other Jack N' Jill toothbrushes & dental care products.