Jack N' Jill toothpaste is 100% safe for young children – especially because they have a tendency to swallow it, rather than spit it out! Rich in Xylitol Calendula to soothe gums Organic Natural Blueberry Flavor Fluoride Free Sugar Free Color Free SLS Free No Artificial Preservatives Gluten Free Easy Open Flip Top Cap Designed to be used with other Jack N' Jill toothbrushes & dental care products.